Fondly referred to as Paul O by Friends, Paul Okoye who’s the namesake of one of the popular Psquare duo, is the billionaire CEO of Upfront and Personal Bookings.
He describes himself as the African No. 1 promoter.
Upfront Bookings is the firm where Wizkid’s Boo works as the Head of Talent bookings and Celebrity Endorsement Manager.
It was set up in 2013 to offer a new style of agency service to the world’s finest artist. Upfront Bookings has a strong link with multinational companies like MTN, Pepsi, Gulder and many others.