A Bangkok clinic in Thailand has started offering patients penis whitening, a bizarre trend which has seen many men rushing to undergo the procedure which works via laser treatment.
The controversial procedure caused a stir on Thai TV and social media after the Lelux Hospital published images of a client undergoing the treatment last Thursday.
The new service is reportedly attracting three to four clients every day.
“These days a lot of people are asking about it,” revealed Bunthita Wattanasiri, manager for the skin and laser department at the hospital.
“We have to be careful because it’s a sensitive part of the body,” he told AFP.
The clinic started offering the treatment after a patient came in complaining about “dark part” on his groin.
Now they see more than 100 men a month, most of whom are between the ages of 22 and 55, Wattanasiri claims.
A large number of the clinic’s clients are also part of Thailand’s LGBTQ community, reports the South China Morning Post.
The treatment currently costs $650 (£480) for five sessions.